Itsus Eco ‘SYSTEM GREEN’ is not just a fashion statement.
Our products represent much more then a simple t-shirt with a print. We know that our designs must be attractive, but looking and feeling good means much more then the visual appeal of the design.
The certified organic collection that we are creating and producing is not just a reflection on daily life, but rather a statement on how we live our lives. Wearing an Itsus Eco t-shirt means that you are putting on a piece of nature. We are aware of the important environmental issues that we face and are looking for new solutions to protect and preserve our planet.
Does being “Organic” mean that we have to sacrifice the beauty of the t-shirt, the creativity of the design, the softness of the fabric, and the palette of the colors? The answer is quite the opposite. Our designs and colors are a true fashion statement and have evolved by drawing inspiration from the complex world of nature.
We live in changing times within a fashion industry that prescribes planned obsolescence, some of which is built on questionable ethics. The time has come for a new set of values. Itsus Eco “SYSTEM GREEN’ is taking a lead position in finding solutions within the fashion industry that respect the organic philosophy of “moderation & conservation”. Our designs are created without the pressure of time-lines and will be worn with pride much longer then traditional fashion dictates.